This photo has “Rose Bowl 1930” written on the back. Judging from the palm trees in the background I’d say it at least was in California. The float itself says “Santa Claus Post Indiana 242” on the side and the front says “Howdy Folks.” Santa looks a bit on the thin side to me.
The second image also has “Rose Bowl 1930” written on the back. Unfortunately the photo is fairly blurry so it’s very difficult to read what is written on them. The float is pretty small when you consider the monster sized floats in the Rose Parade these days.
It’s 24 years later and here we have the “Uncle Wiggily” float. Here you see the floats are trending toward today’s oversized and elaborate designs. It looks like the float must have featured a little hut toward the back and some sort of “view” of the underground. The companion car is also decorated with flowers. The photo is dated 1-9-54. After the parade is over, the floats are on view for the public to see. I don’t know where they went in the 50s, but these days they go to Pasadena City College.